M4 Ranch & Premium Meats is a family-owned ranch and meat market offering direct-to-consumer, pasture-raised beef from their own herd of cattle. They raise cattle using sustainable, rotational grazing on natural grass pastures and deliver beef cuts straight from the ranch to customers. Their model emphasizes bypassing the traditional supply chain — from ranch, to processing, to retail — enabling customers to purchase premium beef at competitive prices while maintaining traceability and freshness.