New Salem Country Store in Byron Center, Michigan presents itself as a heritage-style country market with a strong emphasis on meats, particularly beef and “premium meats / local beef” from its affiliated ranch network.
The store aims to blend old-time general store charm with modern meat-case offerings: customers can purchase pasture-raised and grain-finished beef from the associated ranches, selecting from whole, half, or quarter-cow shares, or retail-cut steaks and roasts.
The shop positions itself as more than a grocery shelf — offering a butcher-market type experience where meat quality, sourcing transparency, and small-batch supply take priority over mass-market supermarket practices.