M2 Ranch specializes in handcrafted jerky, meat sticks, and exotic jerky snacks rather than operating as a traditional meat market or butcher shop offering fresh cuts. Their business centers on ready-to-eat and snack-style meats — including beef jerky, buffalo, elk, and venison jerky — rather than fresh retail meat or butcher-counter services. The focus is on preserved meats that appeal to snackers, hunters, and people looking for portable protein, rather than home butchering or bulk orders.