RealBeef.co in Russellville, Alabama, specializes in selling premium, ranch-raised beef — functioning as a meat market /butcher-style supplier rather than a full supermarket. Their business model focuses on selling half-beef, quarter-beef, whole-beef shares, or custom-cut boxes directly to consumers. Their beef is marketed as locally raised, USDA-inspected, grain-fed Black Angus, and aged for flavor before being cut and vacuum-packaged for delivery or pickup.