Mount Pleasant Beef is a meat market and butcher shop operated out of a 13,500-acre ranch in Northeast Texas (the Estrella Ranch), offering 100% grass-fed, grass-finished beef raised without grains, GMOs, antibiotics, or growth hormones. Their cattle roam freely on pasture, rotated regularly to ensure clean, natural grazing — the company emphasises humane, natural husbandry and aims to deliver beef with a balanced fatty-acid profile and clean, “non-commodity” quality.